Rockies Sponsorship
Delta Dental of Colorado
This project was driven by the mission to improve oral health in our communities and raise awareness about Delta Dental of Colorado’s commitment to making a difference. Inspired by the statistic that 50% of American children do not receive regular dental care due to social, economic, and geographic barriers (Source: Oral Health in America, 2021), we aimed to combine impactful messaging with strategic branding.
Key Contributions
L-Wrap Design: Designed my first-ever L-wrap, featured on all TVs at Coors Field, ensuring consistent and prominent brand visibility to thousands of fans.
LED Signage: Developed high-impact graphics to maximize engagement and reinforce brand recognition throughout the stadium.
Custom Baseball Cards: Created unique cards for the Rockies Rookies Kids Club, integrating playful baseball visuals with oral health education while building positive brand associations.
This sponsorship project successfully increased brand awareness by connecting Delta Dental’s mission with the excitement of the Colorado Rockies.
#BlakeStreetBombers
TV L-Wrap Signage
Rockpile LED signage
Upper-level LED signage